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Meet our startups - Lawyerd!
The brand protection solution that won Louis Vuitton over
Web3 ecosystem is sparking a revolution across various sectors, from finance to art and commerce. Yet, with the influx of new opportunities come new challenges, particularly in brand and intellectual property (IP) protection. The acceleration of Web3 platforms has opened the doors to increased fraudulent activity and brand misuse, posing a significant threat to businesses.
Lawyerd!, a new player in the Web3 field, has taken on these challenges. By looking at the Web3 space, the team quickly identified a surge in scams, counterfeit products, and IP violations. Recognizing the potential and demand for robust brand protection solutions in a decentralized environment, they devised a strategy to tackle these issues proactively.
Turning insights into a business
Through extensive research and engagement with industry stakeholders, Lawyerd! observed a surge in scams, counterfeit products, fake NFTs, intellectual property violations, and unauthorized use of brand assets across online platforms. These observations, coupled with increasing demand from businesses seeking reliable brand solutions, further confirmed a significant issue that needed to be addressed.
By combining expertise in law, and technology, Lawyerd! has built a comprehensive brand protection platform leveraging Web3 technology.
Forming the founding team
The founders of Lawyerd!, Ihor Makushinsky (CEO) and Ihor Hludov (CTO), have known each other for more than 10 years, their friendship and shared interests eventually led them to become business partners.
The idea for Lawyerd! originated from Ihor Makushinsky's firsthand experience working in the Legal Department of a GameDev company. Through his daily involvement in IP protection, he recognized the significant amount of manual work involved and the inefficiencies in the process. Witnessing the struggles faced by GameDev companies in defending their rights on the Internet and the resulting financial losses, Ihor saw an opportunity to address these challenges through automation and innovation.
Leveraging their respective expertise in the legal and technological fields, Ihor Makushinsky and Ihor Hludov combined their knowledge and skills to create Lawyerd!.
Before & After The Blox Accelerator
Before joining our accelerator program, Lawyerd! was operating in the Web3 industry but lacked a deeper understanding of the technical challenges. Our teams worked together to bring Lawyerd! Web3 feature to life.
After completing The Blox Accelerator:
Lawyerd! won a $25,000 grant
Lawyerd! gained access to a wealth of knowledge and expertise from mentors and industry professionals active in the Web3 space.
The Blox provided UI/UX feedback and services
The team was able to refine their pitch and product to address the specific needs of their target audience.
This resulted in increased visibility, user engagement, and overall traction for the project, increasing the team’s reputation and brand awareness.
Lawyerd! recently announced their collaboration with two French leaders:
Louis Vuitton, to protect their online brand
Ternoa, joining their blockchain program.
Lawyered!’s other partnerships include Accenture, Cloudflare, Rarible, Temple University, University of Turin, The Hague Institute for Innovation of Law, Lander & Rogers, and others. They are also working with artists and creators, protecting their intellectual property from infringement.
Building insights from the founders
On Product-Market-Fit (PMF):
"Understanding the market and the needs of your target audience is crucial. Continuously gather feedback, iterate, and adapt your product to ensure it meets the market demand." - Ihor Makushinsky
"Identify the pain points and challenges faced by your users. Build a solution that effectively addresses these issues and delivers value. PMF is about aligning your product with the market's needs." - Ihor Hludov
On Minimum-Viable-Product (MVP):
"Focus on building a minimum viable product that demonstrates the core functionality and value proposition of your solution. It allows you to gather feedback early and iterate based on real user insights." - Ihor Makushinsky
"Keep your MVP simple and user-friendly. Prioritize the key features that solve the most critical problems for your users. It's about delivering a functional and valuable product, not a fully polished one." - Ihor Hludov
On Demo Day:
"Make the most of your demo day by showcasing the unique value and potential of your product. Prepare a compelling pitch that clearly communicates your vision, market opportunity, and traction achieved so far." - Ihor Makushinsky
"Engage with the audience and investors during your demo day. Be passionate about your product, demonstrate its capabilities, and highlight the market validation and user feedback you have received." - Ihor Hludov
"When seeking funding, focus on building relationships with investors who align with your vision and values. It's not just about securing capital; it's about finding partners who can contribute strategic insights and support your growth." - Ihor Makushinsky
"Prepare a solid pitch deck that clearly articulates your business model, market opportunity, competitive advantage, and growth strategy. Back it up with data and metrics that demonstrate your progress and potential." - Ihor Hludov
Why did we select Lawyered! for our accelerator
Lawyerd!’s unique and innovative approach to solving a problem in the legal and intellectual property protection space showed great potential from the beginning and we believed it could bring real value to the market.
The tailored expertise, technical experience, and track record of the two founders played a significant role in the selection process. We looked at their skills, passion, and dedication as indicators of their ability to execute their vision.
We identified a significant market opportunity for Lawyerd!'s product, assessing the market size, growth potential, and demand for a solution in the intellectual property protection space.
Traction and validation
Lawyerd! demonstrated early signs of traction, such as user adoption, securing partnerships, and positive feedback from potential customers.
Fit with our accelerator’s goals
The Blox Accelerator has specific goals and areas of focus when assessing startups. In the case of Lawyerd!, both their vertical and specifics of the solutions aligned well with our expertise, network, and investment thesis, making it an ideal candidate for the program.